Have you ever heard the phrase “Once online, there´s no coming back?”
Journalists had to learn about this not so long ago, when social media started to grow in the news business. Twitter, Facebook, Instagram, blogs and other online platforms can help writers to save time by reaching a large amount of readers faster, but it can also lead to miscommunication and conflict of interests. I looked up into three news organizations, one local, regional and global, to see how they manage their social media content. I grew up in Brazil watching my parents read Folha de S. Paulo, a local newspaper who also provided some regional coverages. Although this news organization is directed to people living in the city of São Paulo, they share important content about local business owners, crimes, education and health, as well as a weekly column about restaurants and entertainment in their Twitter feed. They make sure to include a picture in every tweet and try to be unbiased when sharing political content. Although Folha does a good job covering the city area, Estadão reports in the entire state. São Paulo is often compared to New York with its tall buildings and lots of job opportunities. Thinking of that I saw that Estadão focus more on the state´s economy, sports and politics than average regional news organizations in the area. Pictures, headlines and sometimes videos can be found in their Twitter feed. They also manage to have different accounts divided by sections to reach different public according to their interests. A global news organization that I follow closely is the BBC, who shares national and international content to reach different audiences. Sharing the same idea as Estadão, their multiple Twitter handles help readers to connect with stories they may find interesting. In my case, BBC News (World) is my favorite, because It´s an easy way to read important stories from around the world in just one Twitter account. The three organizations do a good job sharing their content on social media, Twitter, more specifically. By looking at their number of followers I could see why spreading stories online can attract people´s interests, since it´s an easy and fast way to get to the news. A hashtag sometimes can be more valuable and impactful than a full story, and a good newspaper should adapt and follow up with what is trending in today´s society and be in constant change to adjust for the upcoming generation of readers.
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AuthorGiovanna Kubota is a 22-year-old Brazilian pursuing a master's degree in Communication at the University of Central Florida. |